LEO Wexford Publishes Free Valuable Research Resource for New and Existing Businesses

Wexford County Council’s Local Enterprise Office has published area-based socio-economic profiles containing a wealth of information which will be very useful to anybody developing an enterprise strategy and/or business plan or researching the potential market for their business in County Wexford.

The up-to-date statistical information has been produced under seven headings: 'Demography', Education, Economy Status, 'Industry & Occupations', 'Housing’, ‘Transport’ and Connectivity'. All the information can be easily accessed by visiting the Wexford LEO website, www.localenterprise.ie/Wexford or the Business Section of Wexford County Council’s website, www.wexfordcoco.ie.

The data within each profile has been extracted from the 2016 Census.

The profiles provide vital information on the scale of the potential customer market within close proximity of each of the towns of Wexford, Enniscorthy, New Ross and Gorey. They provide this information for the town area itself and then repeat the information for two larger catchment areas, within a 30 minute drive and within a one hour drive of each town.

Welcoming the publication of the profiles, Councillor Michael Sheehan, Chairman of Wexford County Council’s Economic and Enterprise Development Committee said:

“These profiles provide proposed and existing enterprises with up-to-date, accurate datasets which they can use to develop and grow their business. The information available can assist in benchmarking sales figures with a database of potential customers or provide insight into a preferential location for an expansion plan.  These profiles represent an incredible resource of free, accurate and relevant information for anybody wishing to expand an existing business or set up a new business here in County Wexford”.

Tom Banville is Head of Enterprise at Wexford Local Enterprise Office (LEO) and he too was anxious to point out the many uses to which these profiles can be put.

“These profiles represent a fantastic resource for anyone in business or engaged in the development of a business plan. For example, if you are opening up a new domestic alarm company your market will be the number of houses within your local and regional catchment or if you are opening up a new children’s clothing shop you will need to know the number of young people living within the area” said Mr. Banville. “The profiles provide easy access to this type of information and illustrate the results in a clear and digestible format using key figures and graphics.

The profile also comes with a detailed database containing all of the source indicators. The data and accompanying graphics can be used as input to reports, presentations and other marketing material to assist in the development of a business growth strategy.

The profiles are freely available to the public and can be accessed here.